One of the biggest challenges that we have heard from our community of amazing mummas is how hard it can be to find wire-free, breastfeeding friendly swimwear. Swimwear that can accentuate your beautiful mum-curves and is diverse enough that it will continue to change as your body (and bust) does....

Along the azure Caribbean seas and warm sands, stands the captivating Tulum. A Baiia exclusive print thoughtfully designed in-house, here’s a closer look of how this unique take on animal print came together from concept to illustrations to the final artwork. THE CONCEPT Inspired by the lush tropical jungle and the...

Plastic Free July is upon us and now more than ever is the time to reflect on our global overconsumption with plastic, especially as a fashion label in the notoriously wasteful fashion and textile industry. Starting back in 2011, the Plastic Free July campaign is a key initiative from the...

Suitcase in hand, the Baiia creative team recently took to the balmy shores of Bali. Surrounded by the vibrant ocean and the sway of the banana palms, we centered ourselves with the wonders of nature all while working and connecting with each other. The perfect backdrop for our latest collection,...

What is World Ocean day?  World Ocean day is a day where people can unite and celebrate our oceans and the major role they play in our lives. The day is an opportunity to raise awareness of the benefits humans get from the ocean and our individual and collective duty...

Baiia is committed to lessening our impact on the planet through innovative designs that last beyond any fast fashion trends and utilise sustainable fabrics and practices. With longevity at the forefront, these unique styles allow wearers to go beyond their imagination with their endless combinations, complimenting your journey throughout the...

How you wash your clothes is not something that we dwell on too often, it’s muscle memory at this point for most of us, but did you know that things like how you dry your clothes or what detergent you use, can have a significant impact on the lifespan of...

Not too long we were approached by the beautiful Mandy who was interested in sharing her experience to help and empower women who have gone through a mastectomy. She has so wonderfully put together a try-on video for our beautiful Baiia ladies to share her journey and show other women...

Together we have the capacity to change the world for the better, and this Earth Day we’re inviting our community to help us in making a difference. This year's theme ‘Invest In Our Planet’ is a powerful opportunity to reflect on the practices and choices we’re making as a business...

Capturing our hearts is non other than radiant beauty, Luisa in the pink and red reversible Cosmo Bikini. Personifiying so many of the qualities we adore: strength, compassion, humility and self assurance, Luisa shows us that beauty has no limit as she takes the Australian modelling industry by storm with...