Our Story – Baiia Swim


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Australia / New Zealand
Australia / New Zealand


Slowly handmade using Eco Italian Fabrics

Home to the world's first 3 piece wrapsuit & 4-piece bikini

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Our Story

Baiia was born out of a fusion of founder Amber’s upbringing, education and values. Growing up between Australia and the Solomon Islands, 4-year old Amber felt the most confident, brave and free in a swimsuit that was a hand-me-down from her older sister, Jasmine. To her, this swimsuit gave her the power to explore her surroundings and take complete control of herself, just like other strong women in her life. 

Amber went on to study fashion design, following one of her greatest and longest-standing passions. While she loved the knowledge she gained, she was concerned about falling into the trap of simply pumping out pieces that are made for “looking good”, rather than “feeling good”. So… she let it go. 

After travelling and completing another degree, Amber began writing about CSR (Corporate Social Responsibility) in the fashion industry and where it was lacking, something she now knew all too much about. Realising writing wasn’t her passion, Amber turned once again to designing after a particularly un-empowering experience shopping for swimwear. She knew that the reason she felt so inadequate wasn’t because of her own body; rather it was the fault of the design. She simply needed to find a better swimsuit, so she set out to make her own. Armed with a solid knowledge of fashion, business and design, and an ever-growing gravitation to always doing what’s right, Baiia was born. 

Three years on, Baiia has won awards for innovative and sustainable design, press coverage in leading Aussie magazines and blogs, and most importantly has dressed women around the world while always staying true to our values. Amber now has a small team of other creative and driven women who are just as committed to Baiia’s mission as she is.


Vision & Values

Pronounced "Bai-ah".

Meaning: one who has the capacity to change the world for the better.

Nothing makes us happier than seeing women truly connecting with themselves - allowing them to be who they really are. This vision of helping women achieve this connection and confidence within themselves is something that permeates throughout the whole business and is woven into the very essence of our purpose.

Our values are an integral part of our every step, and we truly believe we wouldn't be the women we are today without them. Our top 3 are:

1. Be the pioneers of compassion in women’s fashion.

We make sure we're nurturing, empathising and truly stepping into our women’s shoes. Our customers are everything, and how they feel about themselves is why we started and why we’re still here.


2. Know what’s important, think of tomorrow.

Our planet and its inhabitants are the be all and end all. Let’s treat them as if our lives depend on them. They do.


3. Be bold. Commit. Get it done.

Allow yourself to dream, make yourself a promise, and stick to it. To us, there is no better measurement of self-love than showing up for yourself, every single day.

Sustainable Fibres & Dyes

The amount of plastic (including synthetic fabric) manufactured from 2000-2010 was on par with the total produced in the entire last century. After most likely only being used once or twice, this plastic was left in landfill to release toxins for the next few thousand years. So how do we help fix this? We use only the highest of quality recycled synthetic fabrics.

Our soft & durable recycled polyester is constructed in Italy and made from industrial and post-consumer waste such as fishnets, carpets, plastic bottles and textiles that would otherwise pollute our beautiful land and oceans. It is certified Standard 100 by Oeko-Tex; the world’s leader in testing fabrics to regulate harmful substances.


Meet the Makers

We are proud to say our swimwear line is made by incredibly talented dressmakers in China. We’ve partnered up with an amazing manufacturer who are genuinely concerned about ethics and sustainability, about environmental issues and worker welfare. Due to their change in adopting more of an ethical Corporate Social Responsibility, their prices have risen and they’ve lost a lot of fashion labels to cheaper manufacturers in other Asian countries. Baiia felt it was our responsibility to support a business who is trying to do the right thing, but are losing support. Baiia has no racial bias when it comes to who we work with. Our approach was born out of the appreciation of high quality goods - cause you’ll wear the heck out of something if it’s high quality.

In our research, most of the best manufacturers for long lasting and high quality garments are located offshore. Australia has wonderful manufacturers for swimwear, but for our designs, sustainable fabrics and eco dyes, the only resources that were up to the challenge were in China.


Meet the founder

There really is nothing else that brings me more joy than knowing I can offer something to women that makes them feel incredible. Of course, I have my challenges (both business and personal) and there are so many things I can’t wait to improve on and share with my Baiia women. But what’s important is knowing that women of all body shapes & ages, from all over the world are celebrating themselves in our designs - which only makes me even more excited and focused on my business’s and my own personal mission:

To create unique and flattering swimwear that empowers all women and honours sustainable practice.

Thank you for riding this wave with both me and our baiia team, but most importantly, thank you for believing that together we have the capacity to change the world for the better.

Amber x