Baiia was born out of a fusion of founder Amber’s upbringing, education and values. Growing up between Australia and the Solomon Islands, 4-year old Amber felt the most confident, brave and free in a swimsuit that was a hand-me-down from her older sister, Jasmine. To her, this swimsuit gave her the power to explore her surroundings and take complete control of herself, just like other strong women in her life. 

Amber went on to study fashion design, following one of her greatest and longest-standing passions. While she loved the knowledge she gained, she was concerned about falling into the trap of simply pumping out pieces that are made for “looking good”, rather than “feeling good”. So… she let it go. 

After travelling and completing another degree, Amber began writing about CSR (Corporate Social Responsibility) in the fashion industry and where it was lacking, something she now knew all too much about. Realising writing wasn’t her passion, Amber turned once again to designing after a particularly un-empowering experience shopping for swimwear. She knew that the reason she felt so inadequate wasn’t because of her own body; rather it was the fault of the design. She simply needed to find a better swimsuit, so she set out to make her own. Armed with a solid knowledge of fashion, business and design, and an ever-growing gravitation to always doing what’s right, Baiia was born. 

Three years on, Baiia has won awards for innovative and sustainable design, press coverage in leading Aussie magazines and blogs, and most importantly has dressed women around the world while always staying true to our values. Amber now has a small team of other creative and driven women who are just as committed to Baiia’s mission as she is.

Pronounced "Bai-ah".

Meaning: one who has the capacity to change the world for the better.

Nothing makes us happier than seeing women truly connecting with themselves - allowing them to be who they really are. This vision of helping women achieve this connection and confidence within themselves is something that permeates throughout the whole business and is woven into the very essence of our purpose.

Our values are an integral part of our every step, and we truly believe we wouldn't be the women we are today without them. Our top 3 are:

1. Be the pioneers of compassion in women’s fashion.

We make sure we're nurturing, empathising and truly stepping into our women’s shoes. Our customers are everything, and how they feel about themselves is why we started and why we’re still here.

2. Know what’s important, think of tomorrow.

Our planet and its inhabitants are the be all and end all. Let’s treat them as if our lives depend on them. They do.

3. Be bold. Commit. Get it done.

Allow yourself to dream, make yourself a promise, and stick to it. To us, there is no better measurement of self-love than showing up for yourself, every single day.