Earth Day, Every Day

Earth Day, Every Day

Together we have the capacity to change the world for the better, and this Earth Day we’re inviting our community to help us in making a difference. This year's theme ‘Invest In Our Planet’ is a powerful opportunity to reflect on the practices and choices we’re making as a business and in our lives to work towards a more sustainable future.
In particular, we wanted to highlight the impact on our oceans as it’s no secret the world has a big plastic problem. With the ocean creating over half of the world’s oxygen, and inhabiting key species and ecosystems that our planet depends on, it’s never been more important to take stock of how we can do better. Below we’ve put together a guide with small actions we can make to practice kindness and care for our Earth and its waterways.


Microplastics are small plastic pieces less than 5mm that are found in our waterways, air, and food, which impacts marine and animal life, and our own health. There are a few small actions we can take at home to reduce micro-plastics, these include washing your synthetic clothing with a Guppyfriend Bag which is designed to catch micro-plastics, washing your clothes less frequently, and buying natural fibres such as linen and cotton where possible.


Make conscious choices and shop reef-safe products that are kinder to marine life and our ocean's ecosystem. Look for sunscreens, beauty products, cleaning products, etc. that don’t contain harmful ingredients to keep you and our oceans safe! 


Whenever you leave the beach, waterways, or outdoors, try to take 3 pieces of rubbish with you. If we all work together and do this, the impact would be significant.


Where possible, reduce your single-use plastic consumption and shop re-usable or natural fibres. From water-bottles, coffee cups, and shopping bags, there are great alternatives out there that you can reuse over and over again. If you do find yourself in a situation where you need to dispose of plastic, we suggest following your local council's recommendations for recycling and composting properly.



We encourage slow thoughtful purchasing and part-taking in a circular economy where possible. To the Baiia team this means reducing consumption, shopping recycled and up-cycled products, sharing, reusing, repairing, maximising wear, and giving life to the pieces we already have. Baiia swimsuits for instance are made using recycled plastics including fishnets, carpets, plastic bottles that would otherwise pollute our land and oceans, not to mention you can get multiple looks from just one suit. 


As a business, we have a corporate responsibility to do better for our planet and people. While the Baiia team takes climate change seriously, a lot of businesses don’t. We encourage you to demand more environmental transparency from large companies and their supply chain.



Earth Day

World Clean Up Day

Take 3


Ocean Conservancy


Video: @emilyviolala @shoniimu

Image: Vivien @thedharmatrails  

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